Steuart Henderson Britt was very apt when he wrote the quote, in the 1960s:
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does”.
Steuart Henderson Britt
A prolific author and speaker on marketing and advertising, his opinion highlights that without advertising, a business runs the risk of being overlooked or ignored, just as a wink in the dark goes unseen. A business can only augment visibility and awareness, with effective communication, like Advertising and Public Relations.
Here are 7 persuasive reasons why a business should advertise and practice PR, if it wants to consolidate its position in the present and future.
- Creating brand awareness:
Advertising and PR are vital tools to ensure your brand is known and recognised by your target audiences. Focused campaigns and messages enable you to broadcast your brand values and USPs to your chosen customer groups, with the help of planned media, like print or digital networks. This enhances brand awareness and recall and enables you to acquire and retain customers, in your chosen geographies.
- Brand reputation and trust:
Advertising and Public Relations give an aura of credibility and trust to the brand. When the virtues and relevant facts of a particular brand are communicated through popular media outlets and backed by endorsements of chosen influencers, targets readily accept and trust the brand. The validation from media and influencers also helps build customer confidence in your brand and enables you to hold your own against competing brands. There are many experts who can help you in these efforts. One of them is Flags Communication, which is one of the most desired Marcom companies, in the sphere of Advertising and Public Relations.
- Establishing connection with desired targets:
Advertising helps you to reach the desired geographies, demographics and target chosen consumer behaviours. This is achieved through an eclectic blend of media vehicles like digital, print, television, or outdoor media. PR complements this by utilising the power of media contacts and storytelling to help you maximize your reach to particular audiences through editorial coverage. The combination of both ensures that your marketing exercises are efficient, focused and result in exponential growth of the ROI.
- Driving Sales and Growth:
Both advertising and PR help in building brand loyalty of customers. This assures repeat purchases by a dedicated customer base. PR activities that highlight product launches, new developments, promotions and customer stories, all help generate a buzz about the brand, create interest and curiosity to drive new or repeat sales, increasing brand revenue. Both PR and advertising Agency help increase opportunity to drive more traffic and attain conversions for your brand.
- Crisis & reputation management:
PR is especially effective in critical times of business controversy. When a business is facing a crisis, PR exercises can obliterate negative publicity around the brand. They can enhance brand reputation and recover lost goodwill with positive messages. In such situations a well thought out PR strategy from experienced PR Agency like Flags Communication can help manage the crisis around the business and rebuild brand credibility.
- Outpacing the competition:
A robust advertising and PR strategy can help you to establish a brand difference and stand out among the competition. Impacting ad campaigns and PR strategies created by professional experts like Flags Communication can differentiate your pluses, unique strengths, innovations and customer-centricity, to give you a competitive edge, even in challenging markets. By sustained efforts and exercises you can position or reposition your brand, upscale your business image and emerge as one of the industry leaders.
- Driving expansion and growth:
Advertising and Public Relations can play a crucial role when you are entering virgin market territories, attracting investors, or announcing new products or services. Well planned, researched and strategic communication can help you expand and drive increased sales revenue. Ad campaigns and PR strategies can create excitement and momentum to help you attract investment, enter collaborations, partnerships and achieve market expansion with ease and greater benefits.
Indeed, it only goes to prove the indispensability of advertising and Public Relations as strategic tools, in today’s competitive markets. With the support of these tools, you can overcome challenges and establish or consolidate your presence in the economic landscape.