Now, India is among the front runners of the global economy and constantly experiencing a development rate faster than it has ever been witnessed since its independence. And now, Asia’s fastest-growing city, Bangalore is rising in population as well. This population is directly contributing to the thriving software industry. With history as an important electronics city, Bangalore’s existing resources and competitive benefits provides the perfect setting for a new technology to be introduced. Bangalore is now home to IT multinationals like Texas Instruments and Motorola among others, providing high-end services in R&D. And it boomed over the last decade in the economy. Infrastructure & IT has experienced an incredible degree of elevation in the country and has benefited us significantly in terms of opportunities. Its climate friendliness acts as the perfect reason to why everyone wants to move here.
Fostering a Business Environment
Even though traffic is one of the major effects that are affecting the quality living of Bangalore. There’s no denying that there’s been a wealth of opportunities created. With so many smart and creative people from all over the country and internationally seeing so many different things here, its natural place to foster a Business environment that is progressive, open-minded, creative and experimental and demands more flexibility.
Creative agencies are adding to the progression of this Indian city. The realization is that there are smarter people than you are working with to build better lives. It offers an incentive for young people to be more creative, be more informed, and be more aware of their surroundings and worldwide trends.
It helps apply themselves wholeheartedly to their endeavors, be it a branding agency or an advertising company. Companies both large and small are on the lookout for new perspectives and there have to be people who need to come up with them. Being repetitive won’t help your goals in this case.
Creativity Importance in Advertising
There are many reasons why creativity is important in advertising. With good visual effects it will attract the target audience attention that creates interest by establishing feelings of desire to bring aboutanaction to purchase.
- Its a pillar to build the marketing mix – personal selling, sales promotion, direct marketing, public
- relations and sponsorship.
- It differentiates the ‘me too’ products by influencing attitudes and feelings to position the brand in preference above a competitors brand.
- It provides knowledge thereby stimulates thinking
- It can persuade, be relevant and meaningful
- It facilitates purchase and trial
- It creates loyal customers
- It transforms boring ads to interesting ads
- Creative ads achieve objectives
The use of color in your advert adds to production and placement cost, and has been found to be well-worth the increased
price because of:
- Attention – holding power of the ad increases when color is used
- People are conditioned to color stimuli
- Products look better – especially food
- Creates moods
- Creates an image of prestige
GENUINELY CREATIVE AND SOCIALLY CONSCIOUS
Also, creativity can remove some of the stigmas from the Advertising and branding Industry. If ads are genuinely creative and have some hidden subtext along with socially conscious undertones, then creative people can declare that their work has merit and is not just propaganda or PR for corporations. Creative ads are a medium through which some of the best innovative work can be done and should not be able to take for granted. Seek out your creativity in the city of opportunities and it won’t let you down
Tags: Advertising Agency | PR Agency | Marketing Agency